Pub operator and brewer Brakspear is supporting Henley in Bloom for a second year with its Blooming Marvellous seasonal ale, which will be available in its pubs from 1st June. For every pint of the 4.3% ABV golden ale sold during June, Brakspear will donate 20p to the campaign.
Blooming Marvellous was first brewed last year at Brakspear’s Bell Street Brewery, with input from the Henley in Bloom committee. Light and refreshing, it proved a popular drink in pub gardens and at the end of the summer, Brakspear donated £800 to Henley in Bloom.
Brakspear chief executive Tom Davies said, “We were delighted with the success of Blooming Marvellous last year and confident that Henley’s beer lovers will once again develop a thirst for a locally brewed ale that supports a great local cause. Henley’s floral displays are a large part of its charm and, as a company with a centuries-old tie to the town, Brakspear is more than happy to support this worthy initiative.”
Blooming Marvellous follows Brakspear’s Honey Bee, launched in April in support of Bee Cause, the Friends of the Earth’s campaign to protect the bee. Honey Bee, which is available until the end of May, was an instant hit with drinkers in Henley and has raised £900 so far for Bee Cause.
In addition to supporting Henley in Bloom with Blooming Marvellous, the company also encourages its pubs to contribute to the town’s colourful floral environment. The Three Horseshoes on Reading Road won the Best Pub category in last year’s Henley in Bloom awards and several other Brakspear pubs in the town have been recognised over the years.
Kellie Hinton, chair of Henley in Bloom said, “Brakspear is a valued partner of Henley in Bloom and we are very grateful to the team for their behind the scenes efforts in creating and promoting this wonderful local beer for a second year. Keeping Henley blooming with colourful and fragrant flowers and plants is important in attracting the many tourists and other visitors to the town, especially over the summer.
She added, “2015 is going to be very special for the town as we are representing the United Kingdom in the Entente Florale, a Europe-wide competition which promotes a greener and more pleasant environment in European towns and villages.”