Brakspear rewards its top five tenants
June 22, 2012
Brakspear has presented five of its top tenants with up to £2,000 each, as winners of the annual Brakspear Hospitality Awards.
The Awards were made to the tenants who achieved the highest scores in the company’s mystery customer scheme. The overall score across the estate increased by 4% in the most recent round of visits, held in autumn 2011 – compared to the same score for the previous year – and has risen by 8% since Brakspear started the mystery customer programme in 2010.
Pubs are visited twice a year and scored on everything from the tidiness of their car park and the welcome from staff to product knowledge, food quality and speed of service. In the latest visits, food quality scored an average 90% and drinks quality 92% – both increases on previous years.
Tom Davies, Brakspear chief executive, said, “Standards across all our pubs have taken a big step in the right direction since we started the mystery visits, as tenants have recognised their value as a tool to help them improve their business. The reports from visits highlight each pub’s strengths and weaknesses as experienced by the only people who matter – the customers – and help tenants to make the right decisions on staff training and investment to move their pub forward.”
He added, “As standards have improved across the board, the achievement of our highest scorers is even more impressive. Today’s winners received scores close to 100% in one or more of their visits and are worthy recipients of the Brakspear Hospitality Awards.”
Four of this year’s winners elected to take £2,000 to invest in their pub, while one took the £1,000 cash alternative and shared it among the staff team. Winners also received a commemorative plaque, presented at a winners’ lunch held on 21 June at The Crown, Brakspear’s recently-redeveloped food-led pub in Playhatch near Reading.
Hospitality Award winners:
Daniel & Tracey Taverner, Five Horseshoes, Maidensgrove,near Henley-on-Thames
John Donohue, Red Lion, Cholsey, near Wallingford, Oxfordshire
Simon Duffy, Rising Sun, Witheridge Hill, Henley-on-Thames
Robert Hurst & Sandra Evans, John Barleycorn, Goring-on-Thames
Mark & Sandra Duggan, Three Tuns, Henley-on-Thames
Brakspear will continue to invest in the mystery customer programme. It is implemented by specialist company The Silent Customer, who are based, like Brakspear, in Henley-on-Thames.
Caption to attached image (l-r): Robert Hurst & Sandra Evans (John Barleycorn); Sandra Duggan (Three Tuns); Simon Duffy & Paul Spring (Rising Sun); Mark Duggan (Three Tuns); Brakspear chief executive Tom Davies; John & Maureen Donohue (Red Lion); Tracey & Daniel Taverner (Five Horseshoes)
Brakspear owns great pubs to rent, tenancies, leases, in Henley-on-Thames, Oxfordshire and other parts of the south-east and south Midlands.