Hats on! Brakspear boaters back by popular demand

July 2, 2014

Henley brewer and pub operator Brakspear is bringing back its popular boater hats in time for the Royal Regatta. The straw boaters, which became the headwear of choice in Henley last summer, are again being offered free with the purchase of five pints of Hooray Henley, Brakspear’s seasonal ale available during July.

Forty-one Brakspear pubs, including many in and around Henley, are taking part in the boater hat promotion. Customers simply collect a stamp on their collector card every time they buy a pint of Hooray Henley, a 4% ABV zesty blonde beer. Last summer, more than 1,200 drinkers claimed a boater and sales of Hooray Henley were more than double the previous year’s level.

Brakspear chief executive Tom Davies said, “A refreshing pint of Hooray Henley, a classic boater hat and the Royal Regatta are the very essence of summertime in Henley.  We’re delighted to be offering the boaters again this year and expect them to be worn with pride by visitors to the Regatta this week, and then in pub gardens throughout the summer.

“The boaters were well-used last year, thanks to the glorious weather, so let’s hope that they are in similar demand this summer as their wearers enjoy lasting sunshine and warmth.” .

Pubs taking part in the Hooray Henley boater hat offer include the Anchor, Angel on the Bridge, Bull on Bell Street, Little Angel, Saracens Head, Row Barge, Three Tuns in Henley town centre, as well as a number of Brakspear’s country pubs around Henley.

Above image shows the Brakspear boaters as worn at the Catherine Wheel, Goring-on-Thames 

Click here to see which pubs taking part in the boater hat promotion.