Brakspear’s third beer price freeze

January 4, 2011

Brakspear has cancelled its January beer price rise for the third consecutive year, in a bid to help its tenants through the New Year ‘trading blues’ created by belt-tightening among consumers, the second VAT increase in 12 months and the knock on effect of the bad weather before Christmas. The price freeze will apply to all Brakspear beers supplied to its 145 pubs.

Chief executive Tom Davies said, “Many of our pubs face a fairly bleak start to 2011. Trade in our destination pubs was inevitably dented during December due to the snow and now we have a VAT increase adding pennies to the price of a pint, at a time when consumers can least afford it.

“Cancelling the January price rise on our beers gives our tenants some respite during this post-Christmas period, and we hope that the Budget in March will contain some signs that this Government is sympathetic to the ongoing plight of the nation’s pubs.”