Brewer and pub operator Brakspear lifted the trophy for the Best Sponsorship at the national Beer & Cider Marketing Awards, for its role in developing and supporting the Henley Club to Pub Swim.
The Club to Pub Swim took place in July for a fifth year and attracted more than 600 swimmers. Awards judge and beer writer Pete Brown said, “In the best sponsorships, the sponsor gives something back in return for gaining awareness. The judges liked the generosity of the Brakspear idea, which includes giving each swimmer a bottle of Two Bells beer as they get out of the water – what could be a better end to a swim?!”
Emma Sweet, Brakspear marketing manager, said, “We’re delighted to win this award. Club to Pub is a fantastic community event that attracts competitive swimmers as well as novices trying open water swimming for the first time. Everyone loves the social aspect with the beer at the finish line and the after-swim party at the Angel on the Bridge.”
Jeremy Laming of Henley Swim added, “From the outset, Brakspear has been a fantastic partner, instilling a sense of fun into the event. Swimmers look forward to their bottle of Two Bells – named after the challenge to complete the swim between the 7.00 pm and 8.00 pm chimes of the bells at St Mary’s Church – and the medal incorporating a bottle opener, as they come out of the water.
“The team at Henley Swim are proud to be associated with Brakspear and pleased they have won this award.”
The Beer & Cider Marketing Awards, now in their fourth year, set out to discover and celebrate the UK’s best marketers and campaigns across the beer and cider market. The winners were announced at London’s Truman Brewery and Brakspear’s trophy was collected by business development manager Gavin Mansfield, a keen swimmer who completed the Club to Pub Swim.
Issued on behalf of: Brakspear
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