Brewer and pub operator Brakspear rewarded its loyal drinkers with a party recently. The annual ‘Ale Trailers’ party, for everyone who completes one of Brakspear’s Ale Trails, is now in its fourth year with a growing number of appreciative ‘trailers’ each time.
The party, held this year at the Little Angel in Remenham, offered free Brakspear beer – including Special, Mild and Old, which are all brewed at its Bell Street Brewery – as well as food and live music provided by local band Highly Strung. Guests had all completed either the Henley Ale Trail or one of Brakspear’s three Country Ale Trails, during 2016.
The party was also the launch for the 2017 Brakspear Ale Trails. The Henley Ale Trail has a new map, a new T-shirt design which shows the trail in a London Underground style design. The other change this year is that all 10 pubs are now finishing points, so trailers can complete the course in any order and collect their T-shirt from any pub.
Brakspear’s Chief Executive Tom Davies said, “Last year our Ale Trails went from strength to strength with over twice as many people completing the Henley Ale Trail as in 2015. Our Ale Trail Party is a way for us to give something back to these loyal Brakspear drinkers.”
Friends, Richard, Stephen, Tom and Stuart completed all three of the Country Trails on bikes last year. They said, “Our favourite was Trail I which we started at the Prince Albert in Frieth. Our favourite pint was at the Five Horseshoes in Maidensgrove.”
Simon Garrod and Aaron Howard from Henley collected stamps on their Henley Ale Trail card every week after their climbing session. Aaron said, “I think I’ve been doing the trail every year since 2009.”
To complete an Ale Trail, drinkers collect a map from the first participating pub they visit, and then have it stamped every time they buy a pint of Brakspear beer. Once they have a stamp from all 10 pubs, they receive a free T-shirt. As well as the Henley Ale Trail in the town centre, Brakspear offers three Country Ale Trails which each cover around 10 pubs in outlying villages and are ideal for walkers, cyclists and riders. The Ale Trails run indefinitely, so they can be completed at leisure.
For more information and maps of Brakspear’s Ale Trails, visit: www.brakspearaletrails.co.uk
All images courtesy of Henley Herald
Issued on behalf of: Brakspear