Henley brewer and pub operator Brakspear has launched a new partnership with Marie Curie, with the aim of raising £75,000 for the charity, which supports people living with a terminal illness, and their families.
The partnership starts this month, coinciding with Marie Curie’s flagship campaign, the Great Daffodil Appeal. Pubs across Brakspear’s 130-strong estate will be placing trays of daffodils on their bars and a number are also planning to go one step further and ‘Wear It Yellow’, with pub teams and customers wearing yellow for a day in return for a donation.
Brakspear’s support for Marie Curie follows a 15-month drive for Sue Ryder, which culminated in a £50,000+ donation earlier this year. This was Brakspear’s first estate-wide charity partnership and its success encouraged them to launch a second fundraising campaign.
Launching the partnership, Brakspear chief executive Tom Davies said, “We’re delighted to be supporting Marie Curie. This is a name that everyone knows, across the country, and their wonderful nursing service extends across all counties where we have pubs.
“Our 130+ pubs only succeed if they are part of their local communities, and what better way to support those communities than by raising money for a charity that touches the lives of so many people. Our target sum of £75,000 is enough to pay for up to 3,750 hours of Marie Curie care, which will make a huge difference to the life of people living with a terminal illness and their families.
“We’ve set ourselves a more ambitious fundraising goal than last year, but it’s one that we can definitely achieve, if not exceed, and I look forward to seeing how our pub teams get behind this worthy charity.”
Michal Plumridge, Marie Curie Nurse, said: “I was really pleased to hear of the new partnership between Marie Curie and Brakspear, a company close to my heart, having worked in the Leathern Bottle in Lewknor, a Brakspear pub, for over 10 years. It’s just amazing that they hope to raise £75,000 for the charity which will help more nurses, like me, care for people living with a terminal illness and their families.”