Henley brewer and pub operator Brakspear has been shortlisted for two trophies in the Beer & Cider Marketing Awards, competing against 35 finalists from across the country. Winners will be announced on 20 September.
Brakspear is shortlisted for the Best Corporate Social Responsibility Initiative for its Honey Bee ale, which raised funds for Friends of the Earth’s Bee Cause campaign, and in the Best Sponsorship category with its Club to Pub Swim, which attracted more than 600 swimmers this July.
The Beer & Cider Marketing Awards, now in their fourth year, set out to discover and celebrate the UK’s best marketers and campaigns across the beer and cider market. The winners will be unveiled at London’s Truman Brewery.
Emma Sweet, Brakspear marketing manager, said, “We’re delighted to have progressed to the finals in this competition, which places us alongside some much larger brewers with larger marketing budgets!
“We’re extremely proud of both the campaigns which have been shortlisted. The Club to Pub Swim has grown from just 160 participants in 2014, to become a popular fixture of the Henley summer season, with swimmers enjoying our Two Bells commemorative beer.
“Similarly, Honey Bee has gone from strength to strength since launch in 2015 – we had to move brewing to a larger brewery this year to meet demand. Last year, we raised close to £3,000 for Bee Cause, helping to protect our declining bee populations.”
Awards co-founder and head judge Pete Brown said, “The spread of entries we’ve had this year was the best yet. Together they showcase a real broadening of creative ideas in the beer and cider market. The judges’ discussion was robust and yet mostly positive – it kept us busy well into the evening! There are going to be lots of insights to be learned from this year’s winners.”
Henley Swim founder Jeremy Laming, said, “From the outset, Brakspear has been a fantastic partner, instilling a sense of fun into the event. Two Bells beer – named after the challenge to complete the swim between the 7.00 pm and 8.00 pm chimes of the bells at St Mary’s Church – is a key part of the swim. All the swimmers look forward to receiving their bottle with its funky swim design, and the medal incorporating a bottle opener, as they come out of the water.
“The Club to Pub Swim has become a community event, actively encouraging new people to open water swimming. The Mayor of Henley turns out every year to shake swimmers’ hands at the end of the race.
“The team at Henley Swim are proud to be associated with Brakspear and believe they are well deserving of the award.”
Sandra Bell, nature campaigner at Friends of the Earth, said: “Bees have a huge role to play when it comes to beer and cider production, with their honey adding a delicious twist to drinks like Brakspear Honey Bee. Bees also pollinate much of what we eat and drink, from apples in our cider to tomatoes on our pizza so it’s important that we protect them against habitat loss and pesticides.
“We’re delighted to be working closely with Brakspear, raising valuable funds and enlisting new supporters in the fight for Britain’s bees. We hope to raise a glass of Honey Bee following the awards ceremony!”
Issued on behalf of: Brakspear
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