Brakspear pubs gear up for Dry January

Are you planning a Dry January? The good news is that an alcohol-free month doesn’t have to be a pub-free one, as Brakspear pubs in and around Henley will be offering a great range of no and low alcohol drinks and running promotions to make sure abstainers feel just as welcome as drinkers.

The popular Henley Ale Trail is being adapted for non-drinkers, with a new Dry January version running across 10 Brakspear pubs in the town. Drinkers still get a collector card stamped when they buy a drink from each pub, but instead of ale, the drink can be any low or no alcohol or soft drink.  Fully stamped cards can be taken into the Bull on Bell Street and redeemed for a smart metal water bottle featuring the iconic Brakspear bee.

Further afield, more than 20 Brakspear pubs are running a similar offer. Everyone buying eight low or no alcohol or soft drinks will be able to claim a free bottle of Heineken 0.0%.  At the end of the month, completed cards from all pubs will be put into a hat and one lucky drinker will receive a £25 bar tab in their local Brakspear pub.

Giving up alcohol doesn’t mean giving up on drinks choice or taste, thanks to investment by brewers and other drinks producers over recent years to create drinks that are big on flavour but low on alcohol.  Drinks available in participating pubs – varying according to pub –  include: Heineken 0.0%,  Estrella Freedamm, Shipyard Low Tide and Becks Blue; Old Mout and Kopparberg zero alcohol fruit ciders, and distilled spirit alternative Seedlip, in two flavours.

Brakspear chief executive Tom Davies said: “January can be a pretty miserable month for many of us,  with the festive fun over for a year and a long stretch of cold, dark days ahead.   We think a trip to the pub to enjoy a sociable drink or two in front of a roaring fire,  in the company of fellow pubgoers, is the perfect remedy for the winter blues.

“Just because people are giving up alcohol for January, they shouldn’t have to give up this wonderful winter pleasure. That’s why we’re offering them a Dry January version of our popular Ale Trail, and a free no alcohol beer in many of our pubs outside Henley.”

He added: “The Dry January Ale Trail is an alternative, not a replacement, to our long-established Henley Ale Trail.  Drinkers choosing to stay off the wagon during January will also receive a warm welcome in our pubs and can, as usual,  collect stamps against their beer purchases to redeem for a free pint and an Ale Trail T-shirt.”

The 10 Brakspear pubs in Henley running the Dry January Ale Trail are: The Anchor, Angel on the Bridge, Bull on Bell Street, HOF’s, Little Angel, Old Bell, Row Barge, Saracen’s Head, Three Horseshoes and Three Tuns.

The following Brakspear pubs are offering the free bottle of Heineken 0.0%:

  • Angel on the Bridge, Henley
  • The Archer, Whitfield, Dover
  • Barleycorn Inn, Collingbourne Kingston,  Marlborough
  • The Bull, Wargrave
  • Bull & Butcher, Turville
  • Catherine Wheel,  Goring
  • The Dolphin, Eastbourne
  • Duke of Wellington, Twyford
  • Dukes Head, Wokingham
  • Hare & Hounds, Sonning Common
  • Hof’s, Henley
  • Hollybush, Redbourne
  • Hope & Anchor, Wokingham
  • Maltsters Arms, Rotherfield Greys
  • Quayside, Whitstable
  • Rising Sun, Thame
  • Rising Sun, Witheridge Hill
  • Saracen’s Head, Henley
  • Thatched Inn, Keymer, East Sussex
  • Three Horseshoes, Henley
  • Three Tuns, Henley
  • Unicorn, Kingwood
  • White Hart, Nettlebed