Brakspear nominated for Pride of Reading Award

Claire & Mick Suggs at the Hare & Hounds Sonning Common, who have raised nearly £3,000 for Sue Ryder

Brakspear has been nominated by a Pride of Reading Award for its fundraising for Sue Ryder.  The Awards are run annually by the website.

Ben Bar-Lev from the charity put the Brakspear’s name forward for the Fundraiser of the Year award. He said: ““Pubs across Reading, Oxon and Bucks have come together to meet the fundraising target of £50,000.

“Brakspear truly shows what a business can do for the community, and their partnership with Sue Ryder is so clever and unique that I feel deserves recognition.”

To date £22,000 has been raised through a variety of activities in Brakspear pubs, such as raffles, auctions, darts nights, summer barbecues and quizzes. Members of the head office team also did their bit.  Brakspear also launched a special beer, called Incredible, donating 10p to the charity from every pint sold.

Brakspear marketing manager Emma Sweet said: “This nomination is unexpected, and we are very excited about it. The partnership has been primarily to raise money in Brakspear pubs for an amazing charity, so to receive this recognition is quite something.”

On why the brewery chose to fundraise for the hospice charity, Emma said: “Sue Ryder has a strong local presence to us because of the Nettlebed Hospice. Lots of our customers and pub landlords know someone who has used the facilities, so it’s a charity that’s very close to us.”


The Sheep, Stow-on-the-Wold, Gloucestershire
Emma Sweet, Brakspear marketing manager

She added, “Pubs are an important part of the community.  You can’t be important to the community if you’re not prepared to get involved and give something back. The pubs involved haven’t needed lots of encouragement, they’ve just got on and done it because they know how important the charity is, and that makes me feel proud.”

The Pride of Reading Awards celebrate exceptional courage, standards and success from individuals and businesses across Reading. The awards are hosted annually by Reading’s very own Chris Tarrant. This year’s awards will be announced at a ceremony on 4 November. Fingers crossed!