Brakspear joins the family brewers

November 16, 2010

Brakspear has joined the Independent Family Brewers of Britain (IFBB),  the membership organisation representing this unique sector of the UK brewing industry.

The IFBB was formed in 1993. It now has 29 members across the country, all of them passionate about the need to protect great pubs serving great cask ales.  Brakspear is the first IFBB member to brew its beer under license rather than directly.

Brakspear chief executive Tom Davies said, “Brakspear is a family company with strong family values, which means we have more in common with other members of the IFBB than with large, anonymous pubcos.   We are delighted to be part of an organisation which is doing so much to promote the two great British institutions of pubs and cask beer and are confident that membership will bring many benefits for us and for our tenants.”

The IFBB’s key aims over the next year are: recruiting the brightest talent in the pub industry into family brewer-owned pubs; maintaining the quality of cask beer served in IFBB member pubs through training and attracting the next generation of cask ale drinkers. Cask ale is currently outperforming the rest of the on-trade beer market and last year attracted 121,000 new drinkers including younger and female consumers.

For more information on IFBB, visit their website www.familybrewers.co.uk

Brakspear is a family-run pub company offering pub tenancies and pubs for lease in and around Oxford and other parts of the south east, including pubs on the Thames.